12:15PM, Thursday, March 15th 2007.
Gates 104

Video Internet: The Next Wave of Massive Disruption to the U.S. Peering Ecosystem (v1.3)

William B. Norton

Slides: [ppt]

About the talk:
n previous research we documented three significant disruptions to the U.S. Peering Ecosystem as the Cable Companies, Large Scale Network Savvy Content Companies, and Tier 2 ISPs started peering openly. By peering content directly with eyeballs, they effectively bypassed the Tier 1 ISPs resulting in improved performance, greater control over the end-user experience, and overall lower operating costs. This paper predicts a new wave of disruption that potentially dwarfs currently peered Internet traffic. Some of this emerging wave of Video Traffic is demonstrating viral properties, so the more popular videos are generating massive "Flash Crowd" effects. Viral Amplifiers (sites that do not host but rather highlight the most popular videos) amplify any viral properties a video may have. If we combine this flash crowd effect and the increased size of the video files downloaded, we see the crest of the first wave of significant incremental load on the Internet. The majority of this paper details four models for Internet Video Distribution (Transit, Content Delivery Networks, Transit/Peering/DIY CDN, Peer2Peer) across three load models. The cost models include network and server equipment along with pricing models for various distribution methods. Dozens of walkthroughs of this paper have led to stepwise refinement of the models and insights into why one would prefer or not prefer one model over the other. The summary of the paper is a comparison of these video distribution techniques in terms of $-per-video units.


About the speaker:
Mr. Norton's title is Co-Founder and Chief Technical Liaison for Equinix. In his current role, Mr. Norton focuses on research on large-scale interconnection and peering research, and in particular scaling Internet operations using optical networking. He has published and presented his research white papers ("Interconnections Strategies for ISPs", "Internet Service Providers and Peering", "A Business Case for Peering", "The Art of Peering: The Peering Playbook", "The Peering Simulation Game", "Do ATM-based Internet Exchange Points Make Sense Anymore?") in a variety of international operations and research forums. From October 1987 to September 1998, Mr. Norton served in a variety of staff and managerial roles at Merit Network, Inc., including directing national and international network research and operations activities, and chairing the North American Network Operators Group (NANOG) Internet industry forum. Mr. Norton received a B.A. in computer Science and an M.B.A. from the Michigan Business School, and has been an active member of the Internet Engineering Task Force for the past 15 years.