Stanford Networking Seminar

12:15PM, Thursday February 16, 2012
Gates 104

Bringing Internet Video to Prime Time

Ion Stoica
UC Berkeley/Conviva

About the talk:
Video traffic already represents a significant fraction of today’s traffic and is projected to exceed 90% in the next 5 years. In parallel, user expectations for a high quality viewing experience (e.g., low startup delays, low buffering, and high bitrates) are continuously increasing. In this talk, I will share some of my experience gathered at Conviva, a startup that builds and operates a video optimization platform designed to address the challenges of large scale and high quality video delivery in the Internet. First, I will share some of the findings from our data analysis, which shows that a large portion of the audience experiences quality problems on a regular basis and that quality does impact viewer engagement. Second, I will argue that to achieve the best streaming quality it is essential to develop a real-time control plane decoupled from the data plane that has a view of the entire audience and can control the delivery at an individual viewer level.

About the speaker:
Ion Stoica is a Professor in the EECS Department at University of California at Berkeley, where he does research on cloud computing and networked computer systems. Past work includes the Dynamic Packet State (DPS), Chord DHT, Internet Indirection Infrastructure (i3), declarative networks, replay-debugging, and multi-layer tracing in distributed systems. His current research includes resource management and scheduling for data centers, cluster computing frameworks, and network architectures. He is the recipient of a SIGCOMM Test of Time Award (2011), the 2007 CoNEXT Rising Star Award, a Sloan Foundation Fellowship (2003), a PECASE Award (2002), and the 2001 ACM doctoral dissertation award. In 2006, he co-founded Conviva, a startup to commercialize technologies for large scale video distribution.